Agencies

• A market-positioning model was developed for clients of an advertising agency; this enabled them to identify their best defensive and aggressive marketing strategies. This model was published in the Journal of Advertising Research: Planner, A Market Positioning Model.
• A major newspaper was able to gauge the "legs" of a radio spot with telephone interviews that used recorded playback of advertisements.
• A print ad portfolio test assisted a major grocery store chain in measuring the effectiveness of their Sunday advertising campaign.
• A national restaurant chain was able to develop a much broader positioning through focus groups and an attitude and usage study.