Consumer Products

• Focus groups and a multi-market mall intercept study led a clothing manufacturer to develop a new line of work clothes.
• An apparel manufacturer decided to increase the media weight significantly after the first two waves of an advertising tracking study showed no movement of the needle for awareness.
• Focus groups assisted a men's clothing manufacturer in learning about the market for casual clothing.
• Through an awareness, attitude and usage study, a shoe company found women to have a great influence in the selection of men's shoes.
• A product test assisted a major manufacturer of watches to identify the most popular new watches to launch.
• A company that sells suntan lotion learned that a new formulation did not meet FDA safety standards.
• A major cosmetics firm developed a successful new line of skin care products through in-home use tests.
• A top cosmetic firm used qualitative and quantitative research to develop what became a highly successful line of ethnic products.
• The effect of deleting a product from the line and changing prices was shown in a discrete choice study.
• A discrete choice study was used in a mock store setting to determine the optimal price and product mix offer by a general merchandiser.