Entertainment

• A client successfully introduced an interactive television product by getting consumer feedback before the product was launched. The research gave direction and actionable steps to fine tune the marketing strategy.
• A local television station was able to understand the strengths and weaknesses of its television personalities through the use of a telephone study.
• Research was conducted that provided the appeal and value of bundling cable television with telecommunications services. The research identified the segments that would prove to be most receptive to the offer.
• Credit scoring models were developed for a prominent mail music club to determine the credit worthiness of applicants for its different products and service offerings.