Food and Beverage

• The price/volume relationship for a specialized beverage was determined for three container sizes. Profit maximization was realized.
• A marketer of hair shampoo optimized its product line, market share, and profitability as a result of a survey among category users. The primary deliverable was a market model operating under Excel for use by sales and brand managers.
• A major food company used Savitz's Optimal Pricing Model to determine the regional price of one set of its products that was facing increased competition and declining market share.
• A food manufacturer wanted to update its package label. A package test was conducted among current brand and category users to determine the impact of the label change on consumer perception and purchase. The new label appealed to non-brand users but not current users, who felt that the new label signified a product change. The loss of image and purchase interest among current users was sufficient to convince the company not to change the label and risk alienating its current brand franchise.