Grocery and Convenience Stores

• A local shopper telephone survey was conducted for a national retailer to assess the impact of a new competitor entering into the trading area. The Savitz Customer Retention Model was used to identify specific areas of service and merchandise improvements that would retain current customers and increase the incidence of store visits.
• A regional supermarket chain conducted customer satisfaction surveys at each of its stores to define its trading area, optimize the product mix, and set pricing policies. The chain has had one of its most successful years in its history despite increased competition.
• A supermarket chain started a new advertising campaign after the results of a telephone study showed areas of image weakness.
• Focus groups were used to test the advertising concepts for a supermarket chain. The information was used to make the advertising stronger and increase the impact on the chain's image.