Internet

• A new on-line company revised its advertising campaign after assessing its customer perceptions.
• Prior to launching its web site, a company used qualitative research to develop a "Pre-launch" check list to help ensure a successful grand-opening.
• Through in-depth qualitative work, one company learned the span of attitudes toward the various methods of advertising online.
• A technology startup needed to determine how its target market viewed its competitors. By conducting a study of web users in its category, the company was able to identify its best opportunities.
• An on-line marketer redesigned its web site by allowing users to evaluate several new concepts.

Technology

• Through the use of focus groups, an interactive television provider identified the strengths and weaknesses of its electronic Internet gateway.
• By having respondents complete a color-coding exercise, an electronics company was provided with quantified diagnostic information on its new user guide.
• A growing computer company revised its service and support policies to better meet the needs of business purchasers.
• A technology start-up determined how its target market viewed its competitors by conducting a study of web users in its category.