Product design and optimization helps
determine the impact product attributes have on market share. Introducing too
many product attributes or benefits may increase costs, while not having the
right combination of attributes may result in lower sales.
Through the use of conjoint and discrete choice
analysis, we can help you determine the impact each of your product attributes
or proposed attributes will have on your market share. In addition, we can also
determine the best combination of benefits or attributes to maximize sales.
Marketing Questions
- How many benefits should our product have?
- What combination of attributes will maximize market share?
- What benefits should be included or added to our product?
- Can we lower expenses by removing benefits?
Savitz Success Story
A major credit card company increased profits
from its credit card by discovering which features and terms drive customer
usage. The study used a conjoint model to determine the optimal combination of
product attributes.
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