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Savitz Research Solutions is a network of full service marketing research firms owned and operated by Jeff Savitz and other Senior Research Executives, all partners of the firm, with extensive client-side experience. Jeff Savitz is the president of Savitz Research Solutions, Inc.

Marketing News Report Top 50 Jack Honomichl Marketing Aid Center Inside Research
08/27/2009, Jeffry N. Savitz.
Restaurants - Examples of studies

Restaurants

  • A quick-service restaurant used storyboards and videos to develop and refine television spots.
  • Exit interviews at a quick-service restaurant indicated that the menu placement and POP displays for a new menu item were ineffective promotions.
  • Print ads of concepts were tested online to identify which new dishes would appeal the most to the client’s target prospects.
  • New sandwich recipes were tested among respondents and the corporate Chefs were able to view consumer reactions and opinions in real-time.


Wed, 05/06/2009 12:32:23 AM, Jeffry N. Savitz.
Tags
able ads among appeal chefs concepts consumer corporate dishes identify item menu new online opinions print prospects quick-service reactions real-time recipes respondents restaurant restaurants sandwich target tested used view would