Retailers

• An annual holiday shopper store intercept study was conducted for a major retailer that led to specific store service recommendations that resulted in an increased level of shopper satisfaction and intent to return to the store.
• A large advertising agency quantified several positioning alternatives for a major vitamin retailer through the use of mall intercept surveys.
• Through in-depth correlation analysis, a company learned the correct mixture of attributes to get non-shoppers to visit and current shoppers to buy.
• An electronics chain determined the gifts fathers wanted for Father's Day. The chain used the information to let consumers know the products fathers wanted were available at its stores.
• Through the use of focus groups, a major department store understood the barriers to trial before opening a store in Mexico.
• A network of malls learned which department stores they needed to add to each property in a series of exit interviews.