Savitz Research Solutions is a network of full service marketing research firms owned and operated by Jeff Savitz and other Senior Research Executives, all partners of the firm, with extensive client-side experience. Jeff Savitz is the president of Savitz Research Solutions, Inc.
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| 08/27/2009, Jeffry N. Savitz. |
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| Rob Roy, Vice President |
| Rob Roy, Vice President |
Over thirty years of experience in marketing and marketing research give Rob Roy the background to develop strategies that will drive your bottom line.
Client-side Experience:
Total Research, Vice President
Opinion Research Corporation, Vice President
Wyse Advertising, Director of Marketing
Commercial Union Assurance Companies, Marketing Research Director
Bissell, Marketing Research Director
Research Expertise:
Advertising Development and Testing
Advertising Tracking
Customer Satisfaction
Market Positioning
New Product Development
Line Optimization
Marketing Models
Focus Groups
Education:
BS and MBA, Michigan State University
Author:
"PLANNER: A Market Positioning Model," April 1980, Journal of Advertising Research. Several articles on conjoint and discrete choice analysis in the Marketing News and Quirks. |
| Wed, 05/06/2009 12:32:23 AM, Jeff Savitz. |
| Tags |
advertising analysis april author choice conjoint development director discrete education experience focus groups line market marketing mba michigan models news optimization planner positioning president quirks research rob roy state university vice |
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